Twenty topics in business, and in each booklet one thing you can do this week.
- Marketing & sales
Why the Campaign Failed
How to find what's broken in your promotion, without improving the ad again - Marketing & sales
Who Are You Actually Talking To
How to learn what your customers want to hear, without guessing - Marketing & sales
Booking the Meeting by Phone
How to book a meeting by phone, without reaching a price - Marketing & sales
Selling in the Meeting
How to close in the meeting, without hearing “let me think about it” - Marketing & sales
The Second Sale
How to sell again to a customer who already bought, without nagging - Marketing & sales
What to Charge
How to set a price, without checking what others charge
