Twenty topics in business, and in each booklet one thing you can do this week.
Marketing & sales
- Marketing & sales
Why the Campaign Failed
How to find what's broken in your promotion, without improving the ad again - Marketing & sales
Who Are You Actually Talking To
How to learn what your customers want to hear, without guessing - Marketing & sales
Booking the Meeting by Phone
How to book a meeting by phone, without reaching a price - Marketing & sales
Selling in the Meeting
How to close in the meeting, without hearing “let me think about it” - Marketing & sales
The Second Sale
How to sell again to a customer who already bought, without nagging - Marketing & sales
What to Charge
How to set a price, without checking what others charge
Organization
- Organization
I Work Harder Than Anyone I Know
How to move your business forward, without adding hours - Organization
From Goal to Target
How to make goals happen, without more discipline - Organization
It Was a Slow Month
How to know what to do in a slow month, without panicking - Organization
The Thing You Are Not Doing
How to find what is holding your business back, without working hard on the wrong problem - Organization
Your Hat
How to write a role you can hand over, without it all staying in one person's head - Organization
The Three Hats
How to know what you neglected this week, without working even more - Organization
What Breaks When You Grow
How to handle overload, without turning work away
Money
Personnel
- Personnel
The Person I Hired Isn't Working Out
How to stop explaining the same thing to your employee again, without doing it all yourself - Personnel
Communication and Repair
How to find what broke with a client, supplier or partner, without telling yourself they are busy - Personnel
Leadership in Practice
How to lead people, without being a natural leader
